THE ARCHIVES

EVERY OTHER AD I’VE MADE OVER THE YEARS

BANNER HEALTH 2022- THIS IS WHAT CARE LOOKS LIKE

CREATED AT MULLENLOWE NY

DIRECTED BY MIKE PISCITELLI THROUGH PULSE

BBC EDUCATION- EVERY ELEMENT OF WONDER

CREATED AT Y&R LONDON

In 2017 the BBC chose to celebrate education by showing the nation just how much educational and learning content they create. The first phase for this year long campaign was to create a TV trail which shows the breath of their educational content.

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SKINTIMATE 2021 BRAND CAMPAIGN- BE GOOD VIBES

CREATED AT MULLENLOWE NY

DIRECTED BY AGGRESSIVE

Hydro Silk 2020 Brand Campaign- ‘Or Just use Hydro Silk’

CREATED AT MULLENLOWE NY

SAINSBURY’S TU CLOTHING- ‘SHE WORKS IT’ SOCIAL CAMPAIGN

CREATED AT THE&PARTNERSHIP LONDON

DIRECTED BY BECCA NAEN

TU tasked us with creating some social content to engage and celebrate working women in the UK. Research shows women are often uncomfortable talking about their personal strengths when it comes to work. So we asked women to nominate a female colleague and write them an appraisal, to be read out by the women it’s written about, for the first time on camera.

LEXUS UX 2018

CONTENT FILMS TO LAUNCH THE NEW LEXUS UX

CREATED AT THE&PARTNERSHIP LONDON

Directed by Bugsy through Alumina

OUR FUTURE UNDER FIRE A SHORT FILM FOR THE GLOBAL GOALS SUMMIT 2018

IN COLLABORATION WITH RICHARD CURTIS AND THE INTERNATIONAL RESCUE COMMITTEE.

DIRECTED BY COLE PAVIOUR THROUGH UNIT9

Myself and fellow creative Amy Fasey ‘do our bit’ by offering up our creative brains to the charity Project Everyone, founded by British writer and director Richard Curtis. Here is a piece we’ve made to explain the CATASTROPHIC effect ignoring those in need will have on the world’s sustainable development.

FIRST CHOICE 2018 BRAND CAMPAIGN- GO MAHOOSIVE

CREATED AT Y&R LONDON. DIRECTED MY EMIL NAVA

FIRST CHOICE SUMMER SNAPS- EXPERIENTIAL IDEA

CREATED AT Y&R LONDON

We needed to get families in grey and drizzly Legoland excited about the prospect of a First Choice holiday.

We decided to make our very own holiday filters that appeared on people's faces when they stood infant of a holiday background. The filters were fun, bright, and pretty silly, which perfectly reflected the tone of First Choice as a brand.

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PRESS AD FOR THE TIMES- 2017

CREATED AT THE&PARTNERSHIP LONDON

BBC TERRIFIC SCIENTIFIC

CREATED AT Y&R LONDON

DIRECTED BY BORDERLAND

The second phase for the BBC's year long education campaign was to celebrate BBC Terrific Scientific- an initiative to encourage kids to try science experiments in the school holidays.

IDEA
When a child sees a bottle rocket they don't see a crappy old bottle of lemonade covered in spray paint and masking tape... they see the Discovery Space Shuttle and they are the commander in Houston. They feel the ground rumble at take off and watch in awe as it shoots into the air in what seems like slow motion. This idea celebrates a child's imagination when experimenting.