BRIEF
WHEN IT COMES TO AGE AND GENDER, YOUNG WOMEN ARE THE DEMOGRAPHIC LEAST LIKELY TO VOTE. IN A WORLD WHERE THEY ARE ALL TOO OFTEN SILENCED AND MARGINALISED, WE THINK IT’S TIME FOR YOUNG WOMEN TO REALISE HOW POWERFUL THEY ARE.
IDEA
CREATE A CAMPAIGN OF SHAREABLE CONTENT UNDER THE UMBRELLA IDEA OF #SHEVOTES THAT ENGAGES 18-24 YEAR OLD WOMEN. THIS INCLUDES, LIPSTICK SELFIES, VOX POP INTERVIEWS, A MARGINAL MARCH, AND ONLINE FILM USING POLITICALLY ENGAGED FEMALE TALENT TALKING ABOUT POLITICS IN AN ACCESSIBLE WAY.