M&S Christmas campaign 2016- Mrs Claus

'In 2016 every little girl should know that she's just as capable as any boy. Thank you M&S'- The Telegraph

CREATED AT Y&R LONDON

DIRECTED BY TOM HOOPER THROUGH SMUGGLER 

AWARDS

CANNES LION 2017
Promotion and Activation-
Silver- Use of Broadcast
Film Craft-
Shortlist- Production design/Art direction
Entertainment-
Shortlist- Online- Fiction <15 mins
Entertainment-
Shortlist- TV &VOD- Fiction <15 mins Cyber- Shortlist- Online Video: Social video

OTHER
2017 Campaign Brand Festival- Consumer Goods and Retail-
Gold. Emotive Film- Gold. 2017 Kinsale Shark- Silver 2017 Campaign Big Awards- Shortlist
2016 Y&R Idea of the Year 2016
2016 Thinkbox Award for TV Creativity

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THE RESULT...

 

THE CASE STUDY

 

BEHIND THE SCENES

 

WHEN SHE LAUNCHED CHRISTMAS ON CHANNEL 4

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WHAT THE PUBLIC THOUGHT

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